Xiaohongshu targets AI-managed accounts in push to clean up content

Chinese social platform Xiaohongshu announced it will crack down on AI-managed accounts.

The platform aims to maintain the authenticity of its community ecosystem.

It has banned tools that simulate human creators for non-authentic content.

Focus areas include AI-generated low-quality content and fake product endorsements.

Xiaohongshu will also address account trading and attempts to bypass detection.