Shanghai issues outdoor advertising compliance guidelines: AI-generated content must be clearly labeled - IT之家

Shanghai regulators issued a new outdoor advertising compliance guide with tighter content review rules.

The guide bans or limits sensitive, misleading, and socially controversial ads, including certain celebrity endorsements and superlatives.

Advertisers must clearly disclose key terms and any AI-generated content to improve transparency.

The rules also strengthen compliance duties for advertisers and ad operators, especially in high-visibility spaces like elevator ads.