PC industry mounts a counteroffensive against the MacBook Neo craze… Intel's 'Wildcat' gamble

Intel is backing PC makers with its low-power Wildcat Lake chip and a standard reference design to counter Apple’s budget MacBook Neo.

The move is meant to help OEMs build cheaper, competitive laptops faster in the entry-level PC segment.

Lenovo, Asus, HP, and Chuwi are preparing related devices, signaling a broader push into value-focused notebooks.

The strategy could reshape pricing and product design as the PC industry responds to Apple’s low-cost laptop momentum.