Palantir’s true believers are wearing this jacket

Palantir launched a blue-and-black chore coat in its merch store for $239, and all 420 units quickly sold out.

The jacket sparked backlash for its French workwear styling and for marketing itself as support for warfighters and Western institutions.

Critics said the move blurred the line between company branding, political identity, and lifestyle marketing.

The episode shows how a defense software firm is using fashion to build cultural cachet with urban knowledge workers.