Drizzle on top: A new high-end dog food brand is coming for the 1%

Golden Child has emerged from stealth with $37 million in funding and a launch focused on premium dog nutrition.

The startup is introducing two direct-to-consumer products: a fresh-frozen meal system and a shelf-stable liquid topper called Drizzle.

Founded by Hims & Hers alumni Hilary Coles and Quentin Lacornerie, Golden Child aims to solve pain points in existing fresh dog food offerings with more convenient, human-grade options.

The company’s debut highlights investor confidence in the growing premium pet food market and pet owners’ willingness to pay for convenience and quality.