Here Is Sephiroth Knocking Back A Cold One

Asahi Breweries teamed up with Square Enix for a Mirai no Lemon Sour promotion featuring Sephiroth from Final Fantasy VII.

The ad shows Sephiroth using Masamune and ties the canned cocktail to the game’s iconic character.

Mirai no Lemon Sour stands out for its unusual gimmick: a lemon slice is sealed inside the can through a specialized production process.

The campaign is a notable brand cross-promotion that blends beverage marketing, gaming IP, and inventive food-in-can packaging.