Roku raises streaming hardware prices by as much as $50
TL;DR AI
2 min readKey summary
Roku raised prices across its entire streaming hardware lineup.
The cheapest Roku HD Streaming Stick jumped from $29.99 to $39.99, and some devices rose by as much as $50.
The company cited sustained memory shortages as the main reason and is discounting some items at the old price.
The broad increase highlights ongoing hardware cost pressure and could influence buyer behavior and competitor pricing.