Google Search official: How to optimize your website for generative AI features

Google has released guidance on how websites can perform better in its generative AI search features.

The advice largely reinforces familiar SEO basics: publish distinctive, helpful content and keep technical SEO and crawlability strong.

Google also recommends optimizing local and shopping data through tools like Google Business Profile and Merchant Center.

It warns against using AI-only formatting or special tactics that do not help users.