Apple's Beautiful Barcelona Store Reopens With Pickup Station and More

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2 min readKey summary
Apple has reopened its Passeig de Gràcia flagship store in Barcelona after about three months of renovations.
The store now features a dedicated Apple Pickup area where the large video wall used to be.
Apple also removed some interior elements, made the staircase more visible, and brightened the terrazzo floor finish.
The changes suggest Apple is adapting a major flagship to support online order pickup while keeping its iconic look.


