Roku Is Increasing Prices Across Its Hardware Range

Roku raised prices across its streaming-device lineup as component and memory costs rise.

The Roku Ultra now costs $150, up from $100, while the basic Streaming Stick is $40, up from $30.

Roku says supply shortages tied to the AI boom are driving up hardware costs.

The move highlights how even low-memory consumer devices are feeling pressure from the broader chip supply crunch.