Roku Unveils Redesigned Home Screen

Roku is rolling out its biggest home screen redesign in more than a decade, starting today in the U.S. on Roku TVs and streaming devices.

The update adds personalized recommendations, AI-powered app shortcuts, curated content hubs, a collapsed menu, and a Roku City mini-game tile.

Ads will be more prominent, including a persistent right-side placement, which could change how users discover content and interact with the interface.

The redesign will automatically install and expand to more countries later.