Alibaba Pushes AI Deeper Into Commerce With Qwen-Taobao Integration in Bid to Reinvent Online Shopping

Alibaba is preparing to embed its Qwen AI directly into Taobao and Tmall.

Shoppers could use conversational AI to discover products, compare options, buy items, track prices, and get logistics or after-sales help.

The integration may also add virtual try-ons and span millions of listings across Alibaba’s retail ecosystem.

If widely rolled out, it could turn AI into a transaction layer for e-commerce and strengthen China’s lead in AI-driven shopping.