Hide it or show it? Two approaches to fan-equipped clothing for businessmen

Fan-equipped clothing, once mainly used for heat relief, is now being adapted for business and formal settings in Japan.

Aoyama Trading has launched a shirt-outer style cooling garment designed to look more appropriate for office and customer-facing use.

The shift aims to remove appearance and dress-code barriers, expanding the market beyond outdoor work into everyday workplaces.

If accepted, heat-protection wear could become a practical option in more professional environments.