AWS invests massively in AI: can it stay ahead of the pack?

AWS says AI is boosting cloud demand and is pushing customers to judge AI by business value, not just the technology itself.

The company unveiled AI Factories, a managed on-prem AI infrastructure model, aimed at giving enterprises more control and deployment flexibility.

AWS also spotlighted the European Sovereign Cloud as a separate region for customers with strict data and regulatory needs.

Together, these moves show AWS trying to defend its cloud lead with managed AI infrastructure and sovereignty-focused options.