Toei Makes Full-Scale Entry into the Game Business; to Announce a “New Title Not Relying on Existing IP,” Starting with Steam

Toei announced the launch of Toei Games, its new game brand, on April 21.

The first releases will target PC via Steam, with later expansion planned for major consoles.

The initial titles will be entirely original projects, not based on existing Toei franchises.

The move marks Toei’s formal entry into games and a push to build new IP from scratch.