A Surprise Nintendo Pop-Up Store Has Arrived In London

Nintendo has opened a surprise merchandise pop-up inside the Tottenham Court Road Argos in London.

The store stocks plushies, games, Switch 2 consoles, accessories, amiibo, and some online-only items.

It gives London fans a rare chance to buy Nintendo-branded products in a physical store.

The pop-up also suggests continued interest in short-term retail merchandising in the UK market.