Roku raises streaming stick prices by up to 60 percent

Roku raised prices on some streaming sticks by as much as 60% as memory costs and supply-chain pressures climb.

The company said the devices are still competitively priced, but the increase may weaken Roku’s low-cost brand appeal.

The price hike shows how the RAM shortage is pushing up costs across consumer tech, including budget streaming hardware.

Roku, streaming stick makers, and other TV-device players are facing higher component costs in a tighter market.