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Apple launches ‘Upgrade’ program to lease new devices

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2 min read
  1. Apple launched Apple Upgrade in the US, a lease-like program for newer iPhone, Mac, iPad, and Apple Watch models.

  2. Customers can access Apple hardware with less upfront commitment and choose to keep, pay off, or upgrade early.

  3. The offering adds a flexible new way to buy Apple devices, similar to a subscription model.

  4. It comes as Apple faces pricing pressure on its products amid supply and memory shortages.

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