ChatGPT now tracks users for ads by default as OpenAI looks for new revenue

OpenAI enabled marketing cookies by default for free ChatGPT accounts to support ad targeting and revenue growth.

The company shared limited identifiers, such as cookie IDs and email addresses, with ad partners to promote its products on platforms like Instagram.

OpenAI said chat content is not shared, and users can opt out through privacy settings.

The move expands ad-related tracking around a major AI product and has raised privacy concerns.