Pokémon Scalpers Selling Limited-Edition Pop-Tarts For Ridiculous Prices

Target’s limited-edition Pokémon Pop-Tarts collaboration and related merch sold out quickly, then appeared on resale sites at steep markups.

Sellers on eBay and elsewhere are listing boxes and apparel far above retail, turning the drop into a scalping opportunity.

The frenzy highlights how fast fans get pushed into inflated secondary markets when retail exclusives are scarce.

The article notes past Pokémon food promotions and says another Target merch release is planned later this year.