Report: iPhones accounted for half of the top 10 best-selling smartphones in Q4 2025

Counterpoint Research’s Q4 2025 rankings show Apple dominating global smartphone sales, with five iPhones in the top 10.

The iPhone 17 Pro Max led the quarter, followed by the iPhone 17 and iPhone 17 Pro.

Samsung placed four models in the top 10, while Xiaomi had one entry, the Redmi A5.

The top 10 smartphones accounted for 23% of global handset sales, underscoring market concentration around a few models.