Threads is adding a Grok-like AI search feature

Meta is testing an early beta on Threads that lets users tag @meta.ai for contextual AI replies.

The feature is starting in a few countries, with broader expansion planned across Meta’s apps and surfaces.

It mirrors AI helpers on X like Grok, and could eventually connect to Facebook, Instagram, Messenger, and WhatsApp.

The rollout highlights Meta’s push to embed AI across its social products while raising concerns about accuracy, moderation, and user control.