X to sharply restrict monetization for large accounts that repost without permission, returning impressions to original posters

X is tightening monetization rules against large accounts that repost others’ content without permission.

Nikita Bier said X found many cases where unauthorized reposts were bypassing credit to the original posters.

X has stopped monetization for some offending accounts and is redirecting impressions to original creators.

The company is also urging users to share video or use quote posts instead of copy-pasting content.