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OnePlus cutting staff in Europe as it reviews ‘product strategy’ as global shutdown looms

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Key summary

2 min read
  1. OnePlus is reportedly laying off staff in Europe while reassessing its regional roadmap and product strategy.

  2. A deleted LinkedIn post and follow-up reporting point to market conditions, business performance, and resource allocation as reasons.

  3. The move fits earlier reports that OnePlus is scaling back across several global regions, including signs of retrenchment in India.

  4. The changes suggest a smaller international footprint, which could affect sales, support, and brand presence outside China.

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