Devsisters teams up with the Korea Heritage Service to promote Korea's World Heritage through Cookie Run

Devsisters and the Korea Heritage Service are launching a “K-Heritage with CookieRun” campaign to promote Korea’s World Heritage through the CookieRun IP.

The program will run across Busan, including BEXCO and Haeundae, with exhibitions, media art, photo zones, popup stores, tours, and in-game promotions.

The campaign marks the 48th UNESCO World Heritage Committee meeting in Busan this July and includes large-scale media wall teasers.

It is a public-private collaboration aimed at introducing Korean heritage to more domestic and international visitors.