SOOP posts 12.6 billion won in operating profit in Q2... "Strengthening streamer ecosystem, AI and advertising"

SOOP posted 12.6 billion won in operating profit for Q2 2026, down both year over year and quarter over quarter.

Platform revenue edged up, but weaker ad sales and a one-off tax audit-related cost significantly weighed on profitability.

In the second half, SOOP will shift from streamer-only support to recruiting new streamers, adding performance certification, and revamping UI/UX with AI.

It also plans an integrated marketing brand across ad affiliates to bundle the business and restore profitability and growth.