Toei Company Establishes New Gaming Publishing Brand

Toei Company has unveiled Toei Games, a new game publishing label.

Its first title will be revealed on April 24, with an initial launch on Steam before expanding to consoles.

The early lineup will focus on original games rather than adaptations of existing Toei properties.

The move expands Toei’s entertainment business beyond film and TV and adds a new player to Japan’s games market.