What Google’s Universal Cart Means For Agentic Shopping

Google unveiled Universal Cart at Google I/O, an AI shopping cart that works across Google products and merchants.

It can track prices, inventory, discounts, and compatibility, then let users pay with Google Pay or hand off to a merchant site.

The rollout begins in the U.S. across Search and the Gemini app, with partners including Nike, Sephora, Target, Walmart, and others.

The move shows Google’s push to own more of the shopping funnel and compete with AI shopping rivals while leaning on trust, privacy, and its payments infrastructure.