Marta Díaz proved that influencers are the new nobility by creating an heiress with 400,000 instant followers

At La Velada del Año VI, Marta Díaz publicly introduced her sister Laura, turning her into an overnight viral figure.

Laura’s Instagram, which had no prior posts, passed 100,000 followers within minutes and climbed above 443,000 in just a few days.

Her appearance drew more attention than Marta’s fight win that night.

The case highlights how creator events can instantly transfer fame and amplify audience growth and monetization on social media.