Digital Storage Was The Star At The 2026 NAB Show

At the 2026 NAB Show, media and entertainment companies flagged HDD and SSD shortages and rising prices as major concerns.

Buyers are shifting less-used content to LTO tape, favoring lower-cost archiving options.

Tape vendors reported stronger demand and growing interest in higher-capacity, lower-energy systems.

The trend highlights storage cost and workflow efficiency as core issues for the industry.