Google Pixel makes up 5% of foldables in North America — Apple will hit nearly 50%

According to Counterpoint Research, Google Pixel held about 5% of North American foldables in 2025, but is projected to slip to 3% in 2026.

Apple’s first foldable iPhone is forecast to capture 46% of the North American market in 2026.

Apple’s entry is expected to take share from Samsung and Motorola and quickly reshape the competitive landscape.

The forecast suggests Apple could accelerate premium foldable demand across North America.