Is Agentic Commerce Going Mainstream? Experian And Visa Think So

Experian has launched Agent Trust with Visa, Cloudflare and Skyfire to verify AI shopping agents.

The human-to-agent binding system uses a know-your-agent framework and tokenization to confirm trusted identities.

Retailers can use it to distinguish legitimate agents, helping make agentic commerce safer and more scalable.

The effort reflects a broader industry push from companies like Adobe, Perplexity and OpenAI to support AI-powered shopping.