The eSIM revolution is stalling, as people refuse to quit their physical SIM

Voluntary eSIM adoption is stalling in several markets, with many users still preferring physical SIMs.

South Korea is a notable laggard, with eSIMs making up only about 5% of subscribers.

In the U.S., adoption is being driven more by eSIM-only devices like some iPhones and Pixels than by consumer choice.

Low awareness in markets such as the UK and broader carrier inertia are slowing the transition to digital SIMs.

Analysts and governments are now weighing steps to boost eSIM uptake and accelerate rollout.