Apple Ads is courting developers through a newly formed ‘Emerging Team’

Apple Ads has set up a new Emerging Team that is emailing developers about launching, restarting, and optimizing campaigns.

The team is offering guidance on campaign structure, keyword strategy, and other ways to improve ad performance.

The outreach comes as Apple expands advertising beyond App Store search and readies more placements in services like Maps.

The move suggests Apple wants to attract more developers and increase spending across its growing ad inventory.