The James Bond IP owner has opposed an attempt to trademark ’90s parody video game character James Pond

Danjaq LLC, which controls James Bond rights, has opposed System 3’s bid to trademark James Pond.

System 3 says the long-running parody character needs trademark protection as it tries to revive the franchise.

The application covers categories including games, toys, and clothing.

The dispute could decide who controls the revived James Pond brand and how far its trademark rights can extend.