We can no longer ignore 'Google Zero'

As AI search expands, the ‘Google Zero’ trend is reducing website traffic from Google search and emerging as a major issue.

The Verge reports that this shift is directly pressuring publishers’ traffic and revenue models.

Some publishers are considering blocking Google crawling, while Reddit is also weighing whether to stay in AI training deals.

As web traffic distribution shifts, response strategies from publishers and platforms are becoming a central issue for the web ecosystem.