Sony RGB TVs are here: How much the Bravia 7 II and 9 II cost and how they're different

Sony has launched its first True RGB TVs, the Bravia 7 II and Bravia 9 II.

Both models use independent red, green, and blue backlights instead of conventional mini-LEDs to improve color purity, brightness, and bloom control.

The Bravia 7 II starts at $1,599.99 and the Bravia 9 II at $3,599.99, with a 115-inch Bravia 9 II priced at $30,999.99.

The lineup is available now from Sony and Best Buy, and the Bravia 9 II adds glare-free screen tech for brighter rooms.