Lawson to release "Nikoichi" oversized items for a limited time in June

Lawson will launch a four-week nationwide June campaign starting June 2 in Japan.

The promotion adds new combo items, extra-strong products, and returning oversized goods.

About 50 items will roll out in stages, including products 63% and 51% larger than usual.

The June-only lineup builds on Lawson’s popular value-focused oversized product strategy.