Wei Jia Liang Pi, after raising prices, doesn't want to be just a liangpi shop anymore - 36Kr

Wei’s Liangpi has raised prices for several items in Shanghai, Hefei and other cities, with the new pricing set to roll out nationwide on Aug. 1.

The company said rising costs and a net margin that has fallen to 1.5% are the main reasons behind the increase.

At the same time, it is still pushing ahead with its direct-operated national expansion and multi-brand strategy.

Its brand lineup includes Wei-style Burger, Wei Coffee and Wei Century Bistro, signaling a shift from a low-cost regional snack chain to a broader restaurant group.