Netflix overtaken… Apple TV surprises with 2nd place in content quality ratings

MoffettNathanson launched a new streaming score that ranks services by content quality, not viewing time.

In the first assessment, Apple TV came in second, ahead of Netflix and just behind HBO Max.

The ranking highlights platforms with acclaimed shows and stronger brand value, rather than raw watch-time totals.

It offers a different lens for evaluating streamers like Disney, Amazon, Peacock, and Paramount+.