Google Search referrals to the web have plummeted, AI links are ‘less than 1%’ of traffic

Google Search referrals fell for publishers across the web by varying amounts, chartbeat and Axios data comparing the past year.

Small publishers saw a 60% drop in referral traffic from Google small publishers defined by the report.

Medium publishers saw a 47% drop in referral traffic from Google medium publishers defined as 10,000–100,000 daily pageviews.

Large publishers saw a 22% drop in referral traffic from Google large publishers defined as over 100,000 daily pageviews.

Google Search traffic dropped by 34% aggregate change reported for Search traffic over the past year.