Korean food delivery market Uber is targeting set to grow even bigger this year... record-high forecast

South Korea’s online food delivery market is on track for a record year, with January–May transaction value reaching 18.1594 trillion won and annual sales projected at about 43.6 trillion won.

Growth is being fueled by free delivery, more low-value orders, and a broader range of delivery items, suggesting the market will keep expanding.

Uber’s acquisition of Delivery Hero is expected to intensify competition among domestic platforms on price, subscription memberships, and technology.

Coupang Eats and Baemin are likely to face stronger pressure as the battle for users and loyalty heats up.