TVs Are Getting Uncomfortably Bright, and This is Why

TV peak brightness has jumped from about 1,000 nits to over 4,000, driven by Mini- and Micro-LED advances.

But that headline number often drops sharply in Movie or Filmmaker modes, where picture accuracy matters most.

Ultra-bright shop modes can look impressive on the sales floor, yet they are not how most people should watch TV.

CNET says consumers should focus on usable brightness in accurate HDR modes, not just peak marketing claims.