Google Pixel’s Tensor grows as global smartphone shipments continue to fall

According to Counterpoint Research, global smartphone SoC shipments fell 15% year over year in H1 2026.

MediaTek and Qualcomm lost share, while Google, Samsung, UNISOC, and Apple expanded their in-house chip presence.

Google shipped the Pixel 10 with Tensor G5, and the upcoming Pixel 11 is expected to use Tensor G6.

Rising memory costs and weaker smartphone shipments are adding price pressure and accelerating the move to proprietary chips.