Google tests the app market version of the SaaSpocalypse

At Google I/O 2025, Google showcased AI Studio features that can generate native Android apps in the browser from prompts.

The demos included support for sensors and emulator testing, making it easier to build and try simple apps quickly.

The article says this points to a new layer of personal, short-lived software that could bypass the Play Store for one-off needs.

That shift could pressure simple utility apps, while AI agents and vibe-coded tools also threaten traditional SaaS interfaces.