Even the Lead Singer of Imagine Dragons Can Barely Get Anyone to Play His Live-Service Game

Last Flag, a 5v5 hero shooter backed by Dan and Mac Reynolds of Imagine Dragons, launched on Steam after five years in development.

Despite promotion through the band’s accounts and a no-microtransaction model, the PC launch drew fewer than 600 concurrent players.

The weak debut underscores how hard it is to break into today’s crowded live-service and multiplayer market.

Even high-profile backing and funding are not enough on their own to build a sustainable audience.