OPPO Enters Gimbal Camera Market with “Fuyao” Project, Targeting Q4 Launch

OPPO has reportedly started an internal handheld gimbal camera project, codenamed Fuyao, with its first product aimed for a Q4 launch.

Blue Whale Tech says vivo and Honor are also moving into the category, signaling a wave of smartphone brands entering the market.

The handheld smart camera segment is growing quickly, intensifying competition for incumbents like DJI, Insta360, and GoPro.

The shift highlights how phone makers are leveraging imaging know-how and retail reach to challenge established camera brands.