OpenAI Enters Its Focus Era by Killing Sora

Key summary
OpenAI announced it will discontinue Sora, openAI said it would discontinue the Sora app about six months after launch.
Announced it will shut down the Sora API, openAI also said it would shutter the Sora API used by developers and studios.
Sarah Friar said OpenAI needs to be ready to be a public company, openAI CFO Sarah Friar said the company needs to be ready to be a public company in an interview with CNBC.
Sora experienced peak and subsequent decline in downloads, appfigures reported global Sora downloads peaked at 3.3 million in November 2025 and fell to 1.1 million by February 2026.
Sora research team will work on world simulation research to advance robotics, openAI redirected Sora research team to world simulation research for robotics, according to a spokesperson.



