Spotify will reserve tickets for top fans of artists in a bid to boost engagement

Spotify is launching a reserved-ticket program for selected top fans of artists this summer.

Eligible U.S. users age 18+ who show strong fan activity will get a short window to buy up to two tickets through partner ticketing sites.

The program links streaming behavior to live-event access, aiming to boost fan engagement and get more tickets into real fans’ hands.

Spotify says the move could also help reduce scalping and resale-market pressure.