iPhone 18 launch could be a repeat of the unusual 2020 release

Apple’s iPhone 18 launch could break from its usual fall pattern, with only the Pro models shipping first.

Reports suggest the foldable iPhone Ultra may be delayed, and some models could slip to spring 2027.

That would leave Apple with a smaller-than-usual 2026 lineup and a more staggered rollout.

The shift could affect sales timing, investor expectations, and supply planning.